Yellow Page Ad Design Problems

When it comes to successful Yellow Pages advertising, there are sales and marketing theories galore. Witness the recent explosion of Yellow Page consultants hawking CD’s, tapes, manuals, seminars, textbooks you name it! My God, you’d think we’re in the midst of a Yellow Pages advertising renaissance!

On the surface, this seems like a good thing for the long-neglected Yellow Pages advertiser. If you’re spending wads of cash in the Yellow Pages, the more you understand about how this unique medium works, the better your chances of improving your ad response rate and overall ROI. There’s a problem though, a big one. There is no one “insider” technique or group of “paint-by-the-numbers” strategies that will lead to incredibly effective, phone-ringing Yellow Page ads.

Don’t get me wrong! It’s wise to learn all you can about successful Yellow Pages advertising strategies, but at the end of the day, you will need to put “finger-to-keyboard” and infuse all those strategies into a coherent, meaningful and visually appealing advertisement. Sorry but there’s no getting around it. Poor ad design skills can kill the most powerful Yellow Page ad concepts and strategies.


Compelling copy AND superior ad design must work hand in hand in order to achieve the most effective Yellow Pages ad possible. When Yellow Pages Scraper by a master designer, your ad elements will blend into a wonderful symphony that bellows “confidence and trust” into the ears of your prospects. After all, it’s their trust in your solution that will force them to call YOU, before any of your competitors.

These are just a few considerations. Some are very subtle, others not so there are dozens more. The bottom line is this If you want the greatest return possible, you must run the most effective ad possible. Kinda makes sense, doesn’t it? Otherwise, you’re flushing your precious ad dollars down the tube.

So go ahead, learn all you can! But when push comes to shove, don’t rely on a generalist, salesperson or manual to help you with your Yellow Page ad design. There’s far too much at stake. Hire a true Yellow Page ad design specialist who has the necessary ad design prowess, copywriting skills and Yellow Pages advertising experience necessary to make your phones dance to a new tune.